As a Creative Director of EverSite.co I would like to talk about the innovative future of marketing for your business. But, let’s take a moment to study one established technique that still works wonders – CUSTOME SERVICE.
In my opinion, constantly improving your customer experience is fundamental for all interactions with your brand.
We have seen it in the past, the best example is Apple Corporation. So, how do you make digital customer experience right for your business?
Ensure every experience is a memorable
We all know how important it is to ensure your customers don’t have a bad experience with your business. Most of the times, an average experience is just as bad. Try to offer something unique and be memorable for the right reason.
Love and listen to your social media
Don’t underestimate the power of social media. Customers are good at repeating both awesome and poor experiences online. Whether that be through a Tweet or on a forum thread. You can invest in social listening tools. These tools search online mentions for your brand, determines whether the sentiment is positive or negative and report back to you. These tools give you valuable insight and an opportunity to engage with customers you didn’t even know about. Some tools example are: (Hootsuite, Sprout Social or Social Mention)
Manage your customers, digitally
CRM (Customer Relationship Management) systems can help you to stay in touch and keep track of your customer base. A good CRM system enables you to personalize your customer communications based on their location, social networks, and actions to enhance their experience. We use ZOHO CRM in our Agency.
Thank you for reading